Learn From the Greats: B2B Website Design Tips To Mesmerize Clients

November 28, 2022
b2b website design - b2b web design project
November 28, 2022


Learn From the Greats: B2B Website Design Tips To Mesmerize Clients

Your website is only as good as it looks. You might have the best product in the world, but if your website is unpleasant or difficult to use, you can bet that you're losing clients now. 

If you want to get sales, then you need to turn people who visit your website into clients. The key is using any methods at your disposal to create a magnetic user experience for your clients. Your website design, in particular, plays an important role in determining how your website visitors will behave on your landing page. 

Here are some general B2B website design tips that will mesmerize clients and convert traffic into sales.

Search Engines Matter, But So Does Web Design

If you're in the business-to-business (B2B) industry, you know how important it is to have an advertising strategy, including a website. While Google Ads is your lead generation tool, your B2B website does the conversion. So the quality of your company's website can determine whether or not you draw in new clients. 

Introduce your company's brand and services through an impressive B2B website design. But this doesn't mean your site needs to be as flashy as Amazon or Walmart, as long as your website can do the following for your business to grow:

  • A well-designed website assists you in attracting new clients by excitingly showcasing your products or services.
  • A well-designed website allows users to find what they need quickly and easily, so they don't get frustrated while browsing around looking for what they came for.
  • A well-organized navigation system gives visitors confidence that the information they're looking for is on this page—and not somewhere else where it might take longer than expected for them to find it!

Sites With Great B2B Website Design

Let's look at some examples of sites with great B2B eCommerce website design. But it's more than just beautifully designed websites; they also deliver straightforward calls to action, prioritize B2B eCommerce web development, and offer valuable content that helps users do their jobs better.

  • Salesforce: A good example of an intuitive site with plenty of interactive design elements, but not so much that it overwhelms users or distracts them from the task at hand. Their design elements provide a clear message, which saves time on the client's end.
  • Zendesk: This platform has an easy-to-navigate layout and simple navigation options; it also offers helpful tips and tricks on specific features, so new users don't feel overwhelmed by all the bells and whistles.
  • Evernote: This popular productivity app boasts an aesthetically pleasing design with plenty of white space to keep things clean without being boring or generic (like most other note-taking services out there). It also uses large images throughout its web UI for added impact compared to competitors who rely heavily on text.

Website Design Tips To Mesmerize Clients

Your clients are here as they've found your website in search engines! Now, it is up to you to ensure this doesn't go to waste so you can mark your way toward online success. So, make sure you do your best with website design.

Your design should not just be attractive, it should be user-friendly too. Although the design is subjective, some basic design rules can help a website look professional and user-friendly.

Website Design Tip #1: Make It Readable and Visually Appealing

To begin, you must guarantee that every type of visitor can read your site without difficulty. This means using a consistent color scheme and ensuring the text is big enough to read. Think about readability and accessibility when selecting a good readable font.

Of course, don't forget to use fonts that are pleasing to look at. A great example is Apple's previous font, Helvetica, a beautifully designed minimalist design example of a typeface. Below are other examples of fonts that are easy on the eyes.

  • Arial
  • Calibri
  • Montserrat
  • Times New Roman
  • Verdana
  • Roboto
  • Poppins

Website Design Tip #2: Simplify The Navigation

When it comes to navigation, you have several alternatives. You can use a menu bar or sidebar menu to organize content, like Microsoft's intuitive navigation for MS Word. It's easier, more efficient, and more systematic.

Now, imagine if your navigation tab is assigned chronologically. You'll take ages to explore one page and the other. What more if you want to browse the entire site? This is where a search bar comes in. When your website visitors can instantly search what they're looking for, you're adding positively to the overall user experience.

Finally, dropdown menus and sliders are another way to keep things straightforward yet efficient. Dropdown menus give potential clients something to expect on their website journey, while sliders provide labels that help visitors make informed decisions.

Website Design Tip #3: Focus On the User Experience

Ask yourself what your users want. Your goal should be to make your visitors feel comfortable and confident when using your website and help them quickly find what they're looking for. If you're unsure where to start, use a testing tool like Google Analytics. It will tell you all sorts of information about how people use your site.

It's also important to check out how the site looks on mobile devices and various browsers (e.g., Chrome, Firefox) so that any potential problems can get fixed before launch day arrives.

Remember: if your website isn't adding positively to the users' journey, they might not even hold their attention to get past the home page. If they don't explore other website content, they won't see the services or exciting products you offer. It's a loss for your brand.

Website Design Tip #4: Adapt to Mobile Devices

Mobile usage has risen up increasingly fast in the past years, even surpassing desktops and laptops. Of course, this makes sense since everyone's on their phones more often compared to their desktops. To keep up with the competition, make sure your website works well on a wide range of devices, not just desktops.

The bright side is that implementing a responsive design is simple and inexpensive. With a responsive design, website visitors will get identical content from any device. So if someone uses their phone or tablet to look at your site, they'll get exactly what they need without interrupting their journey from one device type to another.

B2B Web Design Tips for a Positive User Experience

User experience is one of the most important factors to consider when designing a website. It's what keeps your visitors coming back.

When designing a website, make sure that it's easy for users to navigate and understand. Here are quick tips to make sure that your site has a positive user experience:

  • Create a Call to Action Button

You can expect increased organic traffic when your visitors are guided by a CTA button to the next page or their desired action since your website is intuitive.

  • Lessen Load Time for Visitors

1 in every 4 website visitors will leave a site if it takes more than 4 seconds to load. Time is gold on the Internet, so ensure that you nurture leads with website speed. 

  • Engage Your Potential Buyers

When your target audience visits your home page, immediately offer something. You can start converting visitors with a FREE consultation call or a 10% discount voucher.

  • Use SEO Practices Accordingly

Other businesses would mistakenly tap the wrong keywords for their website. For backlinks on written content, assigning a different color for hyperlinks is always best. Use the right SEO practices on your site so your visitors can find you easily.

  • Show Your Value Proposition

Let your lead visitors know your company's purpose and value proposition through your B2B website design. In doing so, you can do more than generate leads and convert visitors.

  • Upgrade Your Website

Websites over a couple of years old may benefit from being upgraded. A fresh website can improve your client interactions and increase sales.

Your website is the most important thing in your B2B business. Ensure your site conveys a positive first impression of your company and the quality of your services.


There are a lot of aspects to consider when producing a website. UX and UI web design is so much more than an option for B2B websites and business owners, as they can make or break your conversion rate. So, take this time to absorb the web design tips we listed for you!When push comes to shove, you can hit up Mesmeric for UX and UI web design services! Do you want a modern design, a functional minimalist, or a custom design for a creative eCommerce website design? We'll work hard with you to make your dream website come to life. Check out our service packages today!

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